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Tasectan

Tasectan

In 2013 Ocean Healthcare introduced Tasectan to the Irish pharmacy market. Tasectan is a unique treatment for diarrhoea that is suitable for adults and children. Ocean Healthcare identified an opportunity with Tasectan as a different approach in the treatment of diarrhoea. Tasectan was the first OTC medical device introduced in the Irish market to treat diarrhoea in children.
An extensive marketing campaign supported the launch of Tasectan, including, GP, Paediatrician and pharmacy detailing, POS and detail aid development, website, TV, Radio & online advertising, trade competitions etc…
Today Tasectan is sold in over 90% of pharmacies in Ireland including all major chains and is the brand leader in the treatment of diarrhoea for children.
In 2015 Tasectan was voted “Most Innovative Product” at the OTC product awards.

Tasectan Winner

Materials developed by Ocean Healthcare

  • Packaging artwork
  • Mode of action movie – Developed for sale team iPads
  • Detail aids x 3
  • Website (screenshot)
  • Point of sale (images of pharmacies)
  • TV Advert