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Bioxsine is a herbal product for the treatment of hair loss. Ocean Healthcare identified a major gap in the market for a topical clinically proven treatment for hair loss. It was launched in the Irish market in 2010. It has since gained significant market share within the hair loss category and is stocked in all major pharmacy chains including Boots, Lloyds Pharmacy and Sam McCauley’s and high number of independent pharmacies.

Line extensions have contributed to the growth of the brand. In 2013 Bioxsine Femina was introduced, a product range specifically developed for female hair loss.

In 2014 a new creative for the TV advert was produced which has been delivering excellent results.